Dr Pepper x 12

Dr Pepper – So MiSuNderStoOd®

A taste like no other. A flavour like… what even is that?

Key Highlights:

• A unique blend of 23 mysterious flavours

• Confusingly good, undeniably different

• GMO free, gluten free, allergen free

• Suitable for vegetarians and vegans

• Sparkling fruit-flavoured soft drink

• Best served chilled over ice

Product Marketing:

“I don’t know what it is… but I like it!”

For over a century, Dr Pepper has defied description—and that’s exactly the point. A weirdly wonderful blend of 23 flavours, this sparkling soft drink is bold, baffling, and totally refreshing. Is it fruity? Spicy? Sweet? You’ll just have to try it and see.

This legendary liquid oddball has been delighting curious taste buds since 1885. It’s the unapologetic outsider of soft drinks—the one you can’t quite describe, but you definitely want more of.

Go ahead. Crack it open. Give it a try.
What’s the worst that could happen?

Brand Story:

Born in a small corner store in Waco, Texas, in 1885, Dr Pepper was created by young pharmacist Charles Alderton to taste like the delicious aromas of the store he loved. From those humble beginnings, it grew into a national sensation, debuting at the 1904 St. Louis World’s Fair alongside now-iconic inventions like the ice cream cone and hamburger bun.

Today, Dr Pepper remains one of America’s most beloved and intriguing soft drinks—with a taste as unconventional as the people who love it.

So odd. So good. So MiSuNderStoOd®.